…and how can it work for you and your business right now?
First, put this in your calendar now:
2017 JV Strategy Session
11:15AM Tuesday, January 10,2017
Denny’s Bar One Lounge on Mt. Lehman in Abbotsford RSVP
Second, complete the January JV Challenge:
IN ONE SENTENCE EACH…
1. Tell us about your program or product (event, online course, etc.) and where we can find it.
2. What can you offer to others to share? % of sales? Other? What reciprocal arrangement are you proposing?
3. Who is your target audience? Who will benefit from your offering?
4. How can people help you promote it? Affiliate links, complimentary workshop, JV application, or other.
5. How can you help others? What gifts and benefits can you bring to the JV?
Prepare the above and bring it with you to the event.
Third, understand what a joint venture is and clarify your joint venture offer:
Joint Ventures are one of the best ways to grow your company fast. JVs are all about creating relationships with people who already have access to large audiences that contain the target customers that you are trying to reach.
Many people think, ‘oh, I don’t have a big list or a finished product, so I can’t do JVs.” But, the truth is that there are so many ways to partner with other people, and it doesn’t have to take a lot of money.
Clarify Your Contribution
It’s all about the relationship and your contribution value. What value can you bring to the situation? You must clarify what value you bring to the situation, and bring it will the intention of giving, and not just what you can get. Reciprocity is a natural bi-product of joint ventures when done properly, so you don’t have to worry about that part. Just focus on what you can contribute. Often, if you don’t have a huge list, it may mean that you need to contribute higher first. You may need to take the first leap and first risk in the arrangement. Then, continuing to contribute value. Don’t give up.
Identify your ideal JV Partners
Identify the 10 people who you want to connect with, and then don’t just email them, you must meet them live and in person. In order to create intimacy and accelerate the connection process, you must meet with people face-to-face. Attend people’s events, networking meetups, mastermind group. Those are all great places to meet and engage with key people.
When I approach someone, I like to recognize what the person is doing, the programs they are promoting, the leader that they are in their community. I show them that I’ve done my research and that I really know what I’m talking about and that I have a legit offer and proposal for connection that fits with what they are doing, and that will benefit them, and inspire them to take reciprocal action.
Position Your Proposal with the Intention of Giving
In other words, you don’t want your first contact with an influencer or potential jv partner to be, “Do you want to promote my stuff? Can you please just share my stuff with your network.” Because, the answer is going to be no. However, if you focus on positioning and presenting your JV proposal with the intention of what you can give or help the other person. When you approach it with the mindset of what you are able to give, then it will be received much more openly and you’ll get a better response.
Personally, I find it rude when people just ask me to promote their events, with no mention of a reciprocal offer. If I did that for everyone, it would be 3 full-time jobs. It’s unreasonable to think that people are just sitting there waiting to promote your offer. If you want to JV with someone who actually has the leverage you need, then you have to show how it is mutually beneficial, and be generous with your JV proposal to get someone to take action. If it’s one-sided, you won’t get a response, and it may even damage your credibility with that person.
There are lots of great ways that you can partner with someone right now. Here are just a few examples out of many ideas:
- Swapping stages – you speak at my event, and I’ll speak at yours.
- Some kind of value in exchange for stage time or a booth at a conference.
- Offer generous affiliate commissions.
- Be generous with tickets and other things that generate goodwill. Invite a blogger or influencer complimentary to your high-value event, in exchange for them sharing it with their audience.
- Co-creating a product or program with a peer, influencer, or even someone who you may have thought of as a competitor in the past, or that the market place kind of sees you as competitors. Well, imagine if you and that person, suddenly launched a cooperative effort of some kind. A workshop together, a weekend seminar together. An online course together. Whatever worked for you and your potential
At this meetup, we’ll be discussing things like…
- Identify what you do or have that you know people want or need.
- Build relationships by coming from a place of service, contribution, and giving, not get, get, get.
- Really understand the value you are offering, so you can communicate it properly.
- Meet with people live and in person for the greatest response and impact.
I’d also love to chat with you about:
- How to reach out and contribute value.
- How to get others to support you.
- How to provide swipe copy so that it’s easy for people to connect with you further.
- How to leverage each other’s audience, so you both get access to more prospects.
- Where to find joint venture people.
- How to approach joint venture partners.
- What are the different ways to joint venture.
Join me at my lunch on January 10, 2017 and start the year out right, with a Joint Venture plan in place: